This is part of a micro-campaign to raise awareness about the growing issue of online disinformation. It was a joint effort of the Polish Association for Security and the NATO DEEP eAcademy, supported by the Institute for Research and Social Education Foundation and the Institute of Journalism and Social Communications of the University of Warmia and Mazury.
Community media plays a crucial yet often overlooked role in today’s media landscape. Positioned as the “third media sector”—alongside public and commercial media—it empowers local voices, fosters participation, and promotes pluralism in communication.
Unlike traditional outlets, community media is usually non-profit, independently operated, and rooted in the interests of the community it serves. It engages diverse groups including migrants, youth, women, and other underrepresented populations in the media process—from content creation to management.
Why Does Community Media Matter?
- Provides a platform for marginalized communities to share their perspectives
- Promotes intercultural dialogue and social cohesion
- Helps prevent conflict through local engagement and tolerance
- Encourages media literacy and democratic participation
- Operates independently of political, religious, or commercial interests
Community media is globally recognized and supported by networks like AMARC and CMFE. Strong examples exist in Australia, Canada, India, and many European countries—though Central and Eastern Europe still show slower development.
As hybrid threats and disinformation spread online, community media stands out as a tool for building resilience from the ground up. By amplifying local voices and ensuring access to reliable, community-driven content, it strengthens the fabric of democratic societies.
Want to know more? The infographic below provides key insights into how community media empowers people and protects against disinformation.
